#GivingTuesday started in the United States in 2012 as an antidote to the start of the festive shopping season, which kicks off with the Black Friday sales and Cyber Monday shopping online.
It is a global social media campaign that has designated 2 December as the day we celebrate and encourage giving in all its forms. It has quickly taken hold across the world with Canada, Australia, Singapore, Mexico, Latin America and Israel now all taking part.
#GivingTuesday aims to bring together people, companies large and small and charities to celebrate and encourage acts of kindness - from volunteering and one-off donations to make a regular commitment to a good cause. It’s not a new charity but a call to action, a reminder to celebrate the good of giving rather than consuming. After all that spending on ourselves and others it’s a way to give back to causes already important to us or to do something new for our community.
The campaign asks people to do one simple charitable act on the day as part of their run-up to Christmas. A chance to redeem ourselves after the Black Friday shopping scrums! It doesn’t need to cost anything, the Guardian has listed 10 ways to contribute that don’t cost a penny.
And here’s the link to the #givingtuesday website for more information and inspiration.